Feed: Slashdot
Feed Link: https://slashdot.org/
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Title: Netflix Debuts Gen AI-Powered Search Tool, Tests Vertical Videos For
Mobile

Link: https://entertainment.slashdot.org/story/25/0...

Netflix has officially launched a new AI-powered search feature that uses
OpenAI's ChatGPT to deliver a conversational content discovery experience,
allowing users to describe what they're looking for in natural language. The
streaming giant is also getting into short videos with a new vertical feed
set to rival Instagram Reels and TikTok. TechCrunch reports: Users can enter
their preferences using natural phrases like "I want something funny and
upbeat" or even more detailed requests, such as "I want something scary, but
not too scary, and maybe a little bit funny, but not haha funny." The feature
is set to roll out this week to iOS users as an opt-in beta. Some subscribers
in Australia and New Zealand have already had access to it, as reported by
Bloomberg last month. [...] Additionally, at the tech and product event, the
company mentioned plans to use generative AI to update title cards in
subscribers' preferred languages. Other features revealed on Wednesday
include a short-form video feed for mobile users and a redesign of its TV
homepage. Netflix's new mobile-only vertical feed allows users to easily
scroll through clips of its original titles. Within this feed, users can tap
on buttons to watch the entire show or movie immediately, save it to their
"My List," or share it with friends. Of note is that the clips are curated
from the "Today's Top Picks for You" section rather than being chosen from
Netflix's entire library. This approach makes it specifically tailored to
each user, ultimately encouraging viewers to watch the full shows.

Read more of this story at Slashdot.

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