Feed: Slashdot
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Title: iPhone Shipments Crash 50% In China As Local Brands Dominate

Link: https://mobile.slashdot.org/story/25/05/14/21...

Apple's smartphone shipments in China plunged nearly 50% year-over-year in
March 2025, as domestic brands like Huawei and Vivo surged ahead -- now
controlling 92% of the market. MacRumors reports: The steep decline saw
shipments fall to just 1.89 million units, down from 3.75 million during the
same period last year. That shrinks Apple's share of the Chinese market to
approximately 8%, while domestic brands now control 92% of smartphone
shipments. For the entire first quarter, non-Chinese brand shipments declined
over 25%, while total smartphone shipments in China actually increased by
3.3%. Apple's struggles come as domestic competitors have gained ground.
Counterpoint Research reports Huawei now leads with a 19.4% share, followed
by Vivo (17%), Xiaomi (16.6%), and Oppo (14.6%). Apple has slipped to fifth
place with 14.1%. Several factors are driving Apple's declining fortunes. The
company faces competition from rejuvenated local brands like Huawei, which
has rebounded with proprietary chips and its HarmonyOS Next software. Chinese
government policies appear to be playing a role too. Under government
subsidies, consumers of electronics get a 15% refund of products that are
priced under 6,000 yuan ($820). Apple's standard iPhone 16 starts at 5,999
yuan.

Read more of this story at Slashdot.

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