Feed: Slashdot
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Title: 43% of Gen Z Prefer YouTube and TikTok To Traditional TV and Streaming
Link: https://entertainment.slashdot.org/story/25/1...
A new Activate Consulting report reveals that 43% of Gen Z now prefer YouTube
and TikTok over traditional TV or paid streaming. With global media revenues
surging and traditional TV viewership collapsing, the average person now
spends over 13 hours a day consuming content across platforms, effectively
living a "32-hour day" through multitasking. Variety reports: Per the same
survey, the popularity of "microdramas" -- one of the latest trends on those
platforms, consisting of 1-2 minute scripted episodes of an ongoing storyline
-- has been increasing at a fast rate with 28 million U.S. adults (52% aged
18-34) reportedly watching that new form of content. Additional findings
include projections for global internet and media revenue to increase by $388
billion by 2029, while average daily time spent streaming video will climb to
4 hours and 8 minutes as time spent watching traditional TV is set to
collapse to just 1 hour and 17 minutes. Activate estimates that, as a result,
streaming revenues (from ads and subscriptions) will grow 18-19% annually
while traditional TV revenues will fall 4-6% year to year.
Read more of this story at Slashdot.
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