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Title: Intel Will Outsource Marketing To Accenture and AI, Laying Off Its Own
Workers

Link: https://slashdot.org/story/25/06/21/0251208/i...

Intel is outsourcing much of its marketing work to Accenture, "as new CEO Lip-
Bu Tan works to slash costs and improve the chipmaker's operations," reports
OregonLive. From the report: The company said it believes Accenture, using
artificial intelligence, will do a better job connecting with customers. It
says it will tell most marketing employees by July 11 whether it plans to lay
them off. "The transition of our marketing and operations functions will
result in significant changes to team structures, including potential
headcount reductions, with only lean teams remaining," Intel told employees
in a notice describing its plans. The Oregonian/OregonLive reviewed a copy of
the material. Intel declined to say how many workers will lose their jobs or
how many work in its marketing organization, which employs people at sites
around the globe, including in Oregon. But it acknowledged its relationship
with Accenture in a statement to The Oregonian/OregonLive. "As we announced
earlier this year, we are taking steps to become a leaner, faster and more
efficient company," Intel said. "As part of this, we are focused on
modernizing our digital capabilities to serve our customers better and
strengthen our brand. Accenture is a longtime partner and trusted leader in
these areas and we look forward to expanding our work together."

Read more of this story at Slashdot.

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