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Title: Ferrari Aims at AI Generation With Crypto Auction For Le Mans Car

Link: https://tech.slashdot.org/story/25/11/04/1935...

Ferrari is tapping into crypto markets and tech-rich youngsters with a
planned new digital token that its wealthiest fans will be able to use in an
auction for a Ferrari 499P, the endurance car that won three straight Le Mans
titles. From a report: The plan for now is limited in scope and is an effort
by the Italian sports car maker to tap into a trend among luxury brands
seeking access to the growing wealth of younger tech entrepreneurs, as AI and
data centres drive investment and markets around the world. It comes after
Ferrari, which is also developing its first electric car, began accepting
Bitcoin, ethereum and USDC for car purchases in the United States in 2023 and
extended the service to Europe last year. Ferrari is working with Italian
fintech Conio to launch the 'Token Ferrari 499P' for members of its Hyperclub
-- which groups 100 of its most exclusive clients, with a passion for
endurance races -- to trade amongst themselves and bid on the racing model.

Read more of this story at Slashdot.

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