Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Feed Link: https://www.engadget.com/
---

Title: Snap and Perplexity sign $400 million deal to put AI search directly
in Snapchat

Link: https://www.engadget.com/social-media/snap-an...

Snap and Perplexity AI have struck a $400 million deal that will bring the AI
search engine directly to Snapchat sometime in "early 2026," the two
companies announced. With the partnership, Perplexity's AI search engine will
be a prominent part of Snapchat's "chat" interface so users can "ask
questions and get clear, conversational answers drawn from verifiable
sources, all within Snapchat."

The news was announced alongside the company's third-quarter earnings. The
company said that revenue from the deal ΓÇö Perplexity is paying Snap $400
million for the integration ΓÇö is "expected to begin contributing" to the
company's bottom line in 2026. In a letter to shareholders, CEO Evan Spiegel
also hinted that Snap could pursue similar partnerships with other AI
companies. "This collaboration makes AI-powered discovery native to Snapchat,
enhances personalization, and positions Snap as a leading distribution
channel for intelligent agents, laying the groundwork for a broader ecosystem
of AI partners to reach our global community," he wrote.

Snap, like its peers, has been leaning into generative AI in recent years.
The company has its own LLM-powered chatbot, called MyAI, which uses models
from OpenAI and Google. Snap has also introduced AI-powered lenses and
creation tools, which have helped boost its Snapchat+ subscription service.

This article originally appeared on Engadget at
https://www.engadget.com/social-media/snap-an...
deal-to-put-ai-search-directly-in-snapchat-221101734.html?src=rss

---
VRSS v2.1.180528