Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
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Title: Meta will test video ads on Threads

Date: Thu, 08 May 2025 19:22:13 +0000
Link: https://www.engadget.com/social-media/meta-wi...

Instagram's Threads app began testing advertisements for its users at the
start of this year, and the social platform is already ramping up its
monetization efforts. Meta announced at IAB NewFronts that it will start
testing video ads on Threads. The company didn't get specific about the size
or scale of this preliminary test, but said that a "small number" of
advertisers will trial 19:9 or 1:1 video ad creatives placed between typical
posts in users' feeds.

At the NewFronts event, where social media companies can pitch themselves to
advertisers, Meta also said that it is trying out a new ad option centered
around Instagram Reels. It is developing Reels trending ads that will be
shown next to some of the service's most popular videos.

Basically, Meta is following the same trajectory with its Instagram networks
that it did with Facebook: making it less and less enjoyable to actually
socialize with your connections.

This article originally appeared on Engadget at
https://www.engadget.com/social-media/meta-wi...
192213050.html?src=rss

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