Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
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Title: Microsoft integrates OpenAI's Sora video creator into Bing

Date: Mon, 02 Jun 2025 21:54:21 +0000
Link: https://www.engadget.com/ai/microsoft-integra...

Microsoft introduced an AI-powered video generator to its Bing search engine.
Bing Video Creator is powered by OpenAI's Sora, which creates short clips
based on text prompts. The free feature is rolling out to the Bing mobile app
starting today and is slated to arrive later on desktop and to Copilot
Search.

Microsoft has invested multiple billions of dollars into OpenAI in support of
its artificial intelligence endeavors over the years. The tech giant
integrated the DALL-E image generation capability from OpenAI into the Bing
search engine in 2023, so it's not surprising that it has followed a similar
path with the company's Sora video tool.

However, Sora had a rocky launch with a rebuke from YouTube's CEO not to
train on its videos and protests from several of its early testing
participants. The model became broadly available at the end of last year.
It's also facing more competition from other video AI models offering more
complex features, such as Google's Veo 3.

This article originally appeared on Engadget at
https://www.engadget.com/ai/microsoft-integra...
into-bing-215421408.html?src=rss

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