Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
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Title: Runway now has its sights on the video game industry with its new
generative AI platform

Date: Sat, 28 Jun 2025 19:23:50 +0000
Link: https://www.engadget.com/ai/runway-now-has-it...

The AI startup Runway, which recently partnered with AMC Networks, is now
trying to break into the gaming industry. The company has plans to launch its
latest platform, called Game Worlds, next week, according to The Verge. The
new tool lets Runway users create something akin to an interactive text-based
game that can generate text and images from AI.

Even though Game Worlds can only produce basic designs for now, the company's
CEO, Crist├│bal Valenzuela, is hoping this will be the first step towards
more AI use in the gaming industry. Valenzuela told The Verge that "generated
video games are coming later this year," adding that Runway is looking to
partner with video game companies, which will be able to use the company's AI
tools, while it gets access to video game datasets to train its AI on.
However, the use of AI in video games has already drawn a lot of criticism
from industry professionals, even leading to the SAG-AFTRA union striking
against video game companies using its members' likenesses and voices to
train AI.

Runway has faced its own controversy for reportedly training its AI on
YouTube videos and pirated movies despite being against the video platform's
terms. Still, Runway is looking to replicate the similar success it's had
with major TV and film studios. In the AMC deal, the AI company would help
create promotional materials and help "accelerate pre-visualization during
development." Before AMC, Runway secured a partnership with Lionsgate to
provide its AI for the studio's "pre-production and post-production process."
As for the gaming world, Runway wouldn't be the first to introduce generative
AI since the industry has seen other examples already, like Ubisoft using a
tool called Ghostwriter to create video game dialogue.

This article originally appeared on Engadget at
https://www.engadget.com/ai/runway-now-has-it...
industry-with-its-new-generative-ai-platform-192350294.html?src=rss

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