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Title: Meta AI already has 1 billion active users

Date: Thu, 29 May 2025 12:00:23 +0000
Link: https://www.engadget.com/ai/meta-ai-already-h...

Mark Zuckerberg told the company's shareholders that Meta's artificial
intelligence now has 1 billion monthly active users across all its apps,
according to CNBC. He also said during the annual shareholders meeting that
the company will be focusing on "deepening the experience and making Meta AI
the leading personal AI with an emphasis on personalization, voice
conversations and entertainment" this year. Meta will keep growing the
product until opportunities to earn money from it appear, such as inserting
paid recommendations and offering a subscription service for users who want
more computing power.

Shortly after Meta launched a standalone app for its generative artificial
intelligence this April, Zuckerberg already talked about how it could one day
show ads and product recommendations. He also hinted at introducing
subscriptions for a more ΓÇ£premiumΓÇ¥ version of the assistant.

All of Meta's apps, namely Facebook, Instagram, WhatsApp and Messenger, have
the assistant baked in. It's also available on the Ray-Ban Meta glasses and
the company's Quest headsets. It's very easy to accidentally interact with it
if you're using any of the company's applications, and as NDTV has noted,
Zuckerberg didn't say whether those monthly active users specifically sought
out the AI for use and engaged with it in meaningful ways. But Susan Li, the
company's chief financial officer, reportedly said that AI use has been
growing fastest on WhatsApp, where users can chat with it, ask it questions
and use it to generate images.

This article originally appeared on Engadget at
https://www.engadget.com/ai/meta-ai-already-h...
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