Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Feed Link: https://www.engadget.com/
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Title: Apple TV+ subscriptions just rose to $13 a month

Date: Thu, 21 Aug 2025 15:05:16 +0000
Link: https://www.engadget.com/entertainment/tv-mov...

Apple is once again raising the price of its streaming service. Apple TV+ is
shooting up to $13 per month, from $10 per month. This is effective
immediately.

Current subscribers will see the price change 30 days after the next renewal
date. There's one spot of good news here. The pricing for the yearly
subscription remains unchanged, as does the cost of an Apple One bundle.

Many platforms start cheap before slowly turning the heat up, using the drug
dealer method of salesmanship. However, Apple really did a speed run here.
The platform isn't very old and cost $7 per month as recently as 2023. Now
it's nearly twice that amount. In a recent earnings call, the company said
that overall Apple TV+ viewership rose "strong double digits year over year."

The platform has been generating mainstream buzz. Severance has proven to be
a gigantic hit and The Studio scooped up plenty of Emmy nominations this
year. The platform's also a sci-fi powerhouse, releasing shows like For All
Mankind, Invasion, Foundation, Murderbot, Silo and Dark Matter, among others.

This article originally appeared on Engadget at
https://www.engadget.com/entertainment/tv-mov...
rose-to-13-a-month-150516370.html?src=rss

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