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VRSS | All | A Fitbit Ring would make so much sense |
August 20, 2025 11:30 AM |
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Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics Feed Link: https://www.engadget.com/ --- Title: A Fitbit Ring would make so much sense Date: Wed, 20 Aug 2025 16:30:55 +0000 Link: https://www.engadget.com/wearables/a-fitbit-r... Ever since Samsung introduced the Galaxy Ring, IΓÇÖve wanted Google to make a smart ring. I initially imagined it would be a Pixel Ring ΓÇö something that would fit into the existing wearable portfolio that includes the Pixel Watch and Pixel Buds. But at a recent roundtable with the heads of GoogleΓÇÖs Health, Fitbit and Wearables businesses, I was presented a more compelling possibility. When CNNΓÇÖs Lisa Eadicicco asked the question on everyoneΓÇÖs mind about whether Google would expand its wearable product portfolio with other types of gadgets, the answer surprised me. After first giving an expected ΓÇ£nothing to share as yetΓÇ¥ response, Sandeep Waraich, the senior director of product management for Google Wearables, pointed towards the Fitbit family. ΓÇ£We see thereΓÇÖs a big opportunity with a discrete device that lasts very long [and] has a simple experience thatΓÇÖs very focused on health and fitness.ΓÇ¥ Waraich continued by saying ΓÇ£today, Fitbit has a pretty robust portfolio but it has not been refreshed for a while, so thatΓÇÖs where we see opportunity and we have been deeply thinking about bringing the right experiences.ΓÇ¥ He did not reveal much more upon further pushing, but one thing became clear to me. If Google were to make a smart ring, it would be part of the Fitbit family. That makes a lot of sense, if you consider the activity trackers that Fitbit is synonymous with. They are fairly basic wristworn devices that do little more than count your steps, track your heart rate and occasionally vibrate to tell you to look at your phone. You could say theyΓÇÖre unsophisticated, but theyΓÇÖre also simple and serve very specific purposes. Plus, they last forever ΓÇö clocking between days and weeks on a charge. As someone who loathes wearing any device to bed, IΓÇÖm frustrated at the lack of options available to me for sleep-tracking. Bed sensors donΓÇÖt seem to get very accurate data, while bedside radar or motion detectors (like the Nest Hub or AmazonΓÇÖs retired Halo RIse) have been largely abandoned by their makers. A smart ring, like the Galaxy Ring or Oura, are effective and comfortable solutions. The thing is, a lot of my digital data is housed in Google services. IΓÇÖm a Gmail girl, and I pay quite a lot every month for a generous amount of Drive storage. A Google-powered sleep tracker appeals to my data hoarder tendencies. Throw in the fact that Fitbit has long led the way in accurate and sophisticated sleep and activity tracking, and a Fitbit RingΓÇÖs potential grows significantly. Of course, thereΓÇÖs always the risk that, should Google make a smart ring, it might give up on the product after a few years, rendering my data or device useless. Just look at the Google graveyard. I will say that Waraich and his colleagues seem to see a future where people have multiple devices that serve various, specific purposes. A smartwatch and smart ring could both coexist as useful accessories that feed into a personΓÇÖs main device, which these days is usually a smartphone. In addition to those gadgets, people likely also own laptops, TVs and tablets ΓÇö screens of all sizes. In response to a follow-up question on the topic of a multi-device lifestyle, GoogleΓÇÖs general manager of Health and Home Rishi Chandra said ΓÇ£ThereΓÇÖs no doubt we need to maximize the devices you already have.ΓÇ¥ But he added ΓÇ£thereΓÇÖs no doubt in my mind thereΓÇÖs going to be new form factors that will exist.ΓÇ¥ He cautioned, though, that ΓÇ£itΓÇÖs too early to have conviction,ΓÇ¥ stating that currently the team is in the ΓÇ£experimentation phase.ΓÇ¥ ΓÇ£We are experimenting,ΓÇ¥ Chandra said. What comes out of that experimentation and what sticks around ultimately depends on developments in the industry that no one can assuredly predict. I do think, though, that given the companyΓÇÖs expertise in simple, straightforward activity trackers, a Fitbit Ring would not be too much of a stretch. Plus, the fact that the Oura Ring is now in its fourth generation and that it and the Galaxy Ring have proven to be worthwhile devices show that there is a market for this category. This article originally appeared on Engadget at https://www.engadget.com/wearables/a-fitbit-r... 163055386.html?src=rss --- VRSS v2.1.180528 |
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