Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Feed Link: https://www.engadget.com/
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Title: Nike comes back to Amazon following a six year absence

Date: Fri, 23 May 2025 15:26:21 +0000
Link: https://www.engadget.com/big-tech/nike-comes-...

Nike is heading back to Amazon. The sneaker company will soon begin selling
products directly through the platform, according to reporting by The
Information. This hasn't happened since 2019, when Nike left Amazon to move
toward a "more direct, personal" retail experience.

That's not the only reason Nike abandoned the online retail giant after just
two years on the platform. The shoe manufacturer partly blamed the decision
on Amazon's inability to curb counterfeit goods and unlicensed sellers.

Nike's direct-to-consumer pivot was working well, for a while. Sales spiked
during the pandemic, as did all online shopping, but has gone downhill in the
years since. CEO Elliott Hill, who started in October, has prioritized
building back Nike's wholesale business.

Nike products have been available on Amazon throughout these past six years,
but in a roundabout way. Third-party sellers were allowed to hawk its wares,
though Amazon is putting the kibosh on that. The Information reports that
these merchants have been told that they have until July 19 to stop selling
certain Nike items.

So Nike shoes will soon be easier to buy online. That's the good news. The
bad news is that they are likely to be more expensive. CNBC has reported that
the company plans on raising prices on all of its products, which goes into
effect on June 1.

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ΓÇö interos.ai (@interos_ai) May 19, 2025

This is likely in response to the on-again, off-again, on-again, off-again
(on-again) tariffs mandated by President Trump via his poison pen. The price
of adult clothing and shoes will rise by $2 to $10 per item. Some items won't
be impacted, like cheaper goods and children's products.

This article originally appeared on Engadget at https://www.engadget.com/big-
tech/nike-comes-back-to-amazon-following-a-six-year-absence-
152621298.html?src=rss

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