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Title: The Morning After: Google I/OΓÇÖs biggest announcements want to keep
you Googling

Date: Fri, 23 May 2025 11:15:49 +0000
Link: https://www.engadget.com/general/the-morning-...

Google I/O 2025 happened earlier this week, and while there was no new
hardware to speak of, the company barraged developers with new AI
announcements, search features and bafflingly pricy subscriptions.

First up is the new AI Mode chatbot in search. AI Mode handles more complex
queries than traditional search, somewhere between striking up a chat with
Gemini and barreling into a traditional Google search. You could, for
example, compare multiple cars youΓÇÖre considering buying or parse travel
options for your next big vacation.

AI Mode can simulate how you might look in a new piece of clothing (you have
to upload a photo of yourself first to do so), and Google can even track
pricing in your size and preferred color.

AI Mode augments GoogleΓÇÖs AI Overviews, powered by Gemini. YouΓÇÖve
probably seen them summarizing your search requests (and often getting things
wrong, in my experience). When the Overviews do get things right, it means
you never have to leave Google Search, which is great for Google but not for
the places where Google got the answer. In fact, the News/Media Alliance says
AI Mode is theft. President and CEO Danielle Coffey said, ΓÇ£Google just
takes content by force and uses it with no return, the definition of
theft.ΓÇ¥

The most interesting announcement for me was GoogleΓÇÖs latest upgrades to
video generation and AI video creation tools.

Google

It unveiled Veo 3, the first iteration of GoogleΓÇÖs AI video generator that
can make videos with sound slightly more realistic (less unhinged video).
ItΓÇÖs joined by a new filmmaking app called Flow, which is based on the
experimental VideoFX feature GoogleΓÇÖs been working on for a few years.

With Flow, you can edit and extend existing shots, add and choose camera
movement and perspective controls and even fold AI video content generated
with Veo into projects.

But it still looks kinda weird.

ΓÇö Mat Smith

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ΓÇïΓÇï

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This article originally appeared on Engadget at
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