Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Feed Link: https://www.engadget.com/
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Title: Google co-founder Sergey Brin admits to 'mistakes' over Google Glass

Date: Wed, 21 May 2025 11:06:59 +0000
Link: https://www.engadget.com/ar-vr/google-co-foun...

Before augmented reality was ever a thing, there was Google Glass: a much
hyped experiment that was ultimately a failure over issues like privacy (and
just looking like a dork). At an I/O session yesterday with Deepmind CEO
Demis Hassabis, Google co-founder Sergey Brin admitted that he made
"mistakes" with Google Glass in several areas.

"I just didn't know anything about consumer electronic supply chain chains,
really, and how hard it would be to build that and have it it at a reasonable
price point and managing all the manufacturing and so forth," he said during
the session.

Brin said that he's still a believer in the form factor, though, adding that
Xreal's latest device looks like "normal glasses" without "that thing in
front." He noted that rather than going it alone as before, Google now has
"great partners" in Samsung (the Project Moohan headset) and Xreal (Project
Aura glasses) as part of the Android XR extended reality program.

There was also a "technology gap" when Google Glass came along in 2013 that
no longer exists, according to Brin. "Now in the AI world, the things that
these glasses can do to help you out without constantly distracting you, that
capability is much higher," he said

Google Glass wasn't a complete flop. It's easy to forget that the product
soldiered on for many years after its debut, largely as an enterprise device,
and was only fully discontinued in 2023. It also paved a path for future VR
and AR wearables like the Oculus Rift, HTC Vive, Meta Quest and Apple Vision
Pro. Come to think of it, though, none of those projects have exactly set the
world on fire, either.

This article originally appeared on Engadget at https://www.engadget.com/ar-
vr/google-co-founder-sergey-brin-admits-to-mistakes-over-google-glass-
110659349.html?src=rss

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