Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
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Title: Google wants $250 (!) per month for its new AI Ultra plan

Date: Tue, 20 May 2025 18:02:48 +0000
Link: https://www.engadget.com/ai/google-wants-250-...

Google has just announced a new $250 per month AI Ultra plan for people who
want unlimited access to its most advanced machine learning features. Yes,
you read that right. It means the new subscription is $50 more expensive than
the already pricey ChatGPT Pro and Claude Max plans from OpenAI and
Anthropic.

For $250, you're getting early access to new models like Veo 3, and unlimited
usage of features like Flow (the new AI film-making app the company announced
today) and the compute-intensive Deep Research. In the coming weeks, Google
will also roll out Deep Think to AI Ultra users, which is the new enhanced
reasoning mode that is part of its Gemini 2.5 Pro model. Subscribers can also
look forward to access to Project Mariner, Google's web-surfing agent, and
Gemini within Chrome, plus all the usual places where you can find the
chatbot like Gmail and Docs.

Google is partly justifying the high cost of AI Ultra by touting the
inclusion of YouTube Premium and 30TB of cloud storage across Google Photos,
Drive and Gmail. On its own, a YouTube Premium subscription would cost you
$14 per month, and Google doesn't offer 30TB of cloud storage separately. The
closest comparison would be Google One, which includes a Premium tier that
comes with 2TB of storage for $10 per month. As another incentive to sign up
for AI Ultra, Google is giving new subscribers 50 percent off their first
three months.

As of today, Google is also revamping its existing AI Premium plan. The
subscription, which will be known as Google AI Pro moving forward, now
includes the Flow app and early access to Gemini in Chrome. Google says the
new benefits will come to US subscribers first, with availability in other
countries to follow.

This article originally appeared on Engadget at
https://www.engadget.com/ai/google-wants-250-...
ai-ultra-plan-180248513.html?src=rss

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