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Title: Alexa+ is coming to BMW vehicles

Date: Thu, 06 Nov 2025 16:14:55 +0000
Link: https://www.engadget.com/ai/alexa-is-coming-t...

Amazon is gradually rolling out its next-generation Alexa assistant within
its own product ecosystem, but the latest recipient of Alexa+ is BMW. Amazon
has announced the latest version of Alexa Custom Assistant, the platform that
allows companies (including BMW) to build their own AI assistants that
leverage Alexa tech, which will be powered by Alexa+ going forward.

With Alexa+ architecture working under the hood, drivers will benefit from a
more natural, conversational style of in-vehicle interactions, while making
use of the assistantΓÇÖs more comprehensive agentic capabilities and ability
to deal with more complex instructions than it could previously. Alexa+ can
access more than 70 large language models (LLM), and Amazon has promised that
any conversation youΓÇÖve had with one of its home devices can be continued
in the car.

BMW was already using Alexa Custom Assistant as the foundation of its in-
vehicle voice assistant tech, which it calls the BMW Intelligent Personal
Assistant (IPA), and itΓÇÖll be the first car manufacturer to get access to
Alexa+. At CES 2024, the two companies also debuted a new feature that
effectively allows Alexa to absorb the driverΓÇÖs manual so it can answer any
question about your car in real-time.

BMW has gone all in on AmazonΓÇÖs ecosystem, with its connected features also
powered by the Amazon Web Services (AWS) cloud platform. The new Alexa Custom
Assistant will come to select BMW models soon, but we don't currently have
any specifics as to the exact date or which vehicles will get it.

This article originally appeared on Engadget at
https://www.engadget.com/ai/alexa-is-coming-t...
161455252.html?src=rss

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